A language audit is an in-depth look at how an institution, organisation or company communicates. Choosing appropriate communication is without doubt the best way to succeed in business.
Unlocking the right language is a powerful lever to persuade your customers. The person on the receiving end may be more inclined to listen to you if your message is clear and persuasive. In fact, the way a business communicates identifies it and makes it stand out from its rivals.
The advantages of conducting a language audit
By carrying out an audit, you can spot errors and problems that come up in a company’s internal and external communication. The idea is to find out whether the language used is the most suitable and whether it works to the company’s advantage.
It is recommended that companies have a communication plan available to all employees. This can be used to identify a work strand to add to business traceability. In turn, this will ensure that employees always know what the company wants to get across and how to do so in the right way.
Meticulous analysis reveals what kind of language is used and how the most appropriate choice can be put in place. As a result, a company which is an expert in the field will be able to set out a course of action to enhance the communication process, train staff and achieve the best outcomes.
This means a consistent strategy has to be drawn up, which will help to pinpoint the corporate image. Strategies and actions need to be implemented to match the company’s profile so as to make it into a leader in its industry.
What kind of problems come up in communication?
Just like a good doctor, a language consultant can resolve any problems which might crop up. Their training and expertise enable them to make an accurate assessment for each communication model. What kind of problems are you likely to encounter?
- Demotivation and frustration, which can be seen in the way and tone in which people communicate.
- Insecurity of executives or staff when making presentations.
- Difficulties in using language that is able to empathise and close deals.
- Problems with effective communication.
- Poor command of body language.
- Inability to bring different languages into play.
After taking a language snapshot, it’s time to work with specialists in a range of fields to draw up a work strand that will lead to greater business benefits through the appropriate use of communication.
In short, a language audit is of pivotal importance for any business. It can be used to conduct overall analysis, in partnership with the human resources department, and also to assess each employee individually.
