Nowadays nobody disputes the importance of an outstanding online presence. However, besides this first-rate image you also have to be visible so people can find you. To make that happen, there’s a technique called SEO which enables you to raise your profile in search engines.
Search Engine Optimisation (SEO) is the package of measures and components you need to put in place to ensure your website is listed in the main search engines for the searches your customers are going to perform.
A key aspect for the natural positioning of your website (SEO) is its content: two of the most important things are the wording of this content and whether the text contains the expressions or searches which define your product or service.
In many cases people need to translate their website to start generating an online footprint in other countries. This is not simply about getting a translation done. In an SEO translation process, you should work with SEO experts who can guide the translator as to which words ought to feature in the website’s content.
In SEO translation, an expert translator can also translate other technical elements such as metadata or meta descriptions. Although not especially visible to users, these parts are extremely significant for the search engine.
Is SEO translation really important?
As always, you have to weigh up the pros and cons since this process obviously involves an outlay. Like any investment, you have to assess the rationale and purpose for which you are translating a website.
For example, SEO translation would not be especially important in either of these cases:
- You’re doing a translation as a matter of image, but you know that your customers will find you in the website’s main language. In other words, you might translate the website into Spanish but you don’t have a presence in a Spanish-speaking country.
- You don’t have any kind of online strategy or for positioning in the main search engines.
However, it may be critically important to do this kind of translation in the following situations:
- You have a digital strategy-intensive online store or business.
- You want to roll out a search engine strategy and are looking to make online into the main channel for bringing in customers.
In these or similar cases where the strategy for attracting customers who speak other languages has to be conducted online, it’s essential to factor in SEO translation.
Please feel free to get in touch with us for this and other translation services.